I just love this subject. Email marketing is the best tool to connect with your potential customers for any business. It doesn’t mean sending email randomly to anybody. It has a process, you need to take permission from the prospect to send email. In other words the prospect or the potential customer should give his/her email to you to receive further information and promotional mails from you.
In 2022, the number of email users were about 4.26 billion and this figure will cross 4.73 billion by 2024. That means if our product can be sold to just fraction of these users then we could make millions of dollars.
Email marketing is a super powerful tool for business because once someone opt in for your offer then it is like getting his home address to contact him in future. Through emails we can build up a strong relationship with the prospects to engage them in our product or service providing values in our informative mails so that we can drive conversion in future. However the key to successful email marketing lies in the ability to send targeted and relevant content to the right audience.
To understand this subject let me make it simple with an example. Suppose you have a product to offer, lets say it’s related to education. The very next thing you’ll do is to go to some schools or colleges to promote it. You’ll prepare a banner mentioning some benefits of the product and there you mentioned your website URL which is happen to be the same as your banner, but what you did in your website was you placed an email capturing option for the students who are eager to that particular offer.
It is 100% sure that if your product is lucrative to the students and if they feel the product can be beneficial to their studies then interested students will willingly give their email in exchange of the product or services.
Now you got a good number of email address to connect with the students in future to communicate and to tell about your next offer which will attract the prospects easily. This is how email marketing works.
Email marketing is far better then any other promotional method. In social media your content disappears in a short time. Email marketing gives us the power of reaching our targeted audience again and again whenever we want.
Email marketing works like an stadium full of audience. Suppose you go to a football stadium which is full of 30000 audience and you have something to promote related to football. What if you are allowed to go in the middle of the field and get a chance to announce your offer. That means 30000 people hear you at once. If only 10% of them buy your offer then you instantly got 3000 customers.
There is a famous saying ” The money is in the list”. Yes, by making a email list anybody can build a solid business but to execute email marketing you have to collect email from relevant audience.
In early 2000 email marketing was super easy but now people have to have trust on you to take out their credit cards.
You are here in this page and I am quite sure you are eager to establish your own online business. I think I should tell you a little bit about the power of email marketing.
To start capturing email address you don’t have to build 100 pages or 200 pages website. All you need to do is to build only one page website which is also called a landing page or squeeze page ( I love to called it as Opt-in page). You need a good catchy Headline with few important bullet points about your offer and you are good to go.
Now you can run traffic to your one page website from various platforms like Google, Bing, You Tube, Facebook, Instagram, Tik Tok etc. and start capturing email addresses.
The math goes like this : If you are promoting other people’s offer as an affiliate then it is said by the maestros of online marketing that you should earn $1 against one subscriber per month. For a product owner the earning amount goes up to $5 per subscriber every month.
That way if you have 1000 email subscribers then your monthly income should be $1000. If you have 10000 subscribers then your monthly income should be $10000. If you can make a list of 100000 subscribers then you’ll have a income of $100000. A product owner can earn up to 4 to 5 times.
Email marketing can’t be done from your normal Gmail or Yahoo email account. For that you need a professional email marketing platform like GetResponse or Aweber ( These two are my personal favorite) or any other email marketing platform. We’ll discuss about all email marketing softwares in detail later.
In today’s digital world email marketing stands as a powerful instrument for business. It is a cornerstone of modern marketing strategies which is very cost effective and the ROI( Return of Investment) is pretty high. Instead of advertising again and again and investing money email marketing can give up to 40% ROI compared to any other platform.